Formula Woman aims to get women across the world – with limited or no racing experience into racing cars at an affordable cost.
Unlike the elite big budget world of The F1 Academy or the W-Series that preceded it, which is no more, Formula Woman is a merit-based system, and it doesn’t cost anything to become part of the Formula Woman community as it’s absolutely free to become a member.
Formula Woman’s aim is to allow women across the world to be able to race – some of whom will ultimately go on to make careers as professional racers.
Drivers may potentially end up in series like The World Endurance Championship, European Le Mans Series, IMSA, National GT and Touring Car Championships, Regional GT Series and other professional motor racing series. Indeed, many spectators and viewers as well as sponsors in the sport, recognise the GT and Touring car series as an attractive or even a better investment than that of F1 and single seater formulae.
The FW series is a year-by-year initiative and is currently at the finals stage of the latest FW initiative with thirty-six drivers who have successfully qualified for the Nations Cup finale, busy preparing for the Dubai-based world finals this coming May 1st – 4th, with the racing taking place during the final two days.
There are representatives from more than 25 countries from all over the world.
The opportunities for commercial partnerships are both numerous and attractive, and they offer excellent potential return on investment. In recent months FW has spawned thousands of posts on Instagram, Facebook and other social media outlets from FW, their drivers, members and supporters and it continues to grow impressively.
There are tens of thousands of followers on Instagram, and this is increasing daily. The top cities showing interest are: Dubai, London, Abu Dhabi, Dublin and Ottawa and the best coverage and responses are from the UK, USA, UAE, Canada and Italy.
The age range profile breakdowns are: 25-34 (37.9%), 18-24 (31.1%), 35-44 (16.6%) and an impressive 76.6% are from women, with 23.3% from men. So, if you are interested in reaching the female sector in a different and exciting way, the Formula Woman should be of great interest to you.
Formula Woman currently enjoys over 14,000 community members from over 100 countries. This is something unique from a motorsport perspective, based on a women-focused racing initiative platform, breaking barriers in a traditionally male-dominated industry.
The FW Nation’s Cup this May in Dubai will showcase; 37 female competitors from 25 represented nations. A family-friendly atmosphere festival with Vip hospitality & networking opportunities.
As far as brand exposure is concerned Formula Woman and the FW Nations Cup offers a strong media and is an international attraction, creating visibility for sponsors across motorsport and lifestyle audiences.
The Nations Cup will have racing over the 3rd and 4th of May. Thursday 1st will be testing and Friday 2nd will be the media day including practice sessions and meet and greet the driver sessions and media opportunities for the commercial partners.
Saturday 3rd will be spread between qualifying, media activities, an Empowerment Summit for influencers, track activity and hot laps ending with a redemption race for the slowest qualifiers of with the top four drivers will go through to the Nations Cup final the following day.
Sunday 4th will be all about the Nations Cup and activities will go on throughout the day including a shoot-out race followed by the final event kicking off under the lights at 8.00pm before the presentations.
The research and demographics the FW team have collated demonstrates that 60% of the public and guests attending the Nations Cup will be women and 80% or all spectators will be from the Middle East and the other 20% made up from the USA, UK and Europe. The audience will be made up of motorsport enthusiasts, university students, women in STEM (science, technology, engineering and mathematics), car manufacturers and clubs, local event goers and influencers, high profile VIPs, Fintech brands (financial and technology), fashion and luxury brands and families.
The event is going to have an incredible digital online audience of over 1 million through the on-event media, Timeout Dubai, You Tube live stream of races and interviews, TikTok and IG Live from influencers, as well as FW content creators.
The Formula Woman film will enjoy global exposure. The filming is and has 3 years of footage on the journey of FW drivers. It includes the 2024 qualifiers and bootcamps. Similar globally networked films/shows have had over 50 million viewer numbers.
If a company is genuinely interested in becoming a sponsor/commercial partner, there is information available and deck to view. The FW Nations Cup has available an official event sponsor which has a very impressive package and also available are opportunities for a Diamond, Platinum, Gold, Silver and Supporting partnerships. In addition, FW are offering exclusive car liveries and a Car manufacturer programme, track and helmet signage, merchandising and so much more.
If you would like to know more about becoming a partner of Formula Woman or the FW Nations Cup, then please contact Chicane and they will be happy to discuss all enquiries.